French Auction House Trades Haughty for Hip - Juin 2015
New York Times
Drouot says it can be fashionable again. It has been making management changes and other efforts to promote and extend its brand, including offering urban art, with a sale of works by Banksy, the British street artist and political activist. “Now we want to go for the contemporary art market and to change our image,” said Cécile Bernard, Drouot’s new director of development, who is a Christie’s veteran and specialist in old master’s paintings. “We want to be seen as cool.”
