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French Auction House Trades Haughty for Hip - Juin 2015
New York Times
Drouot says it can be fashionable again. It has been making management changes and other efforts to promote and extend its brand, including offering urban art, with a sale of works by Banksy, the British street artist and political activist. “Now we want to go for the contemporary art market and to change our image,” said Cécile Bernard, Drouot’s new director of development, who is a Christie’s veteran and specialist in old master’s paintings. “We want to be seen as cool.”
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The iconic Hôtel Drouot is the leading auction place in France. Open to all, the institution is a key marketplace for art connoisseurs. Whether you are a demanding collector or not, you will be able to keep up with the latest art market news, browse the upcoming sales and main results, take part in events... Stay connected to this unique place through our auctions and exhibitions calendars, and explore the unique universe of this fascinating world through our guide and variety of services.
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